What It Is Hard Up is the world's strongest holding gel that won't flake. What It Does Hard Up holds all hair types. On wet hair you can achieve a sculpted, spiked, sleek or refined look, on dry hair it allows for a messy tousled look. What Else You Need to Know • Contains Mica and Titanium Dioxide as shining agents • Alcohol-free and flake-free • Shine- 9; Hold- 10 • Award winner